It all started when...
A little over 8 years ago, Pinty’s was primarily a foodservice product, with very minute exposure in the retail market space. It was at this time, where the team at Joe&Co was presented with the opportunity to become Pinty’s Agency on Record, with a sole purpose of rebranding the business, and creating a successful retail brand image. Joe&Co maximized this opportunity and created a new foundation for Pinty’s, starting with a redesigned logo, a complete line of new product packaging, and both point-of-purchase and point-of-sale materials.
In recent years, Joe&Co has worked closely with the team at Pinty’s to expand our services into Event Management, where our team fully designs promotional booths for advertising and sampling programs, while also providing Brand Ambassadors. Pinty’s promotional events that have been managed and developed by Joe&Co range from Nascar Canada and USA, National Football League (NFL), Curling, and more.
Today, Pinty’s is Canada’s leading National Brand of chicken and pork products, with primary success in Canadian retail markets. Joe&Co is now developing a new line of product packaging for Pinty’s expansion into the United States retail market.