15 years of service builds more than a story.

The number speaks for itself; capturing Joe & Co.'s years of expertise in leading and navigating design for the Shell Canada brand through a changing landscape and industry.

At Joe & Co., we understand that design is experiential and your customers are always left with an impression. For that reason, our design process includes embracing the outside in. In working with Shell Canada, we looked for ways to shape the customers experience before they even entered the gas station. This involved building a retail signage system comprised of over 80 elements, which were implemented and distributed to over 125 petroleum stations per month, across the country. In addition to this, we continuously placed high emphasis on maintaining relationships with Shell's business vendors — which included crafting promotional pieces for the prominent Air Miles brand.

For 15 years, we at Joe & Co. were proud to build and influence the American brand that Shell is today . So much so, that our expertise and continuous innovation were honoured with the Shell Award of Excellence, presented by their Executive team.